This question has perplexed humanity for generations, in various forms: Aristotle wondered whether eudaimonia, the good life, stems from adding a bit of stevia to sweeten it or not. Plato before him wondered whether, when we look outside the cave to see the light of life, whether we're really seeing the truth of the world or the stevia's sugar-like high we see a distorted view. More recently, Nietzsche wondered whether how many mere mortals could rise beyond ourselves and turn ourselves into the amazing "ubermensch" -- and whether to become one of these supermen was even possible without stevia. To which, of course, Schopenhauer responded in his usual melancholy way, that life without stevia just isn't worth living.
Here at Amandean, in our humble way, we have struggled with our version of this question: should we add a bit of stevia to our products or not?
We have answered that question, since time immemorial (that is, our founding a few years ago) with our two guiding principles. They are:
First, anything we do add to any product is all natural, GMO-friendly, cruelty-free, and sourced from the best ingredients on the planet. All of our products are made in a cGMP facility in America, satisfying the highest criteria on earth.
Secondly, we add in a minimum of ingredients to our products. If it's not essential, we don't put it in. Think of this as our applied version Occam's Razor: "don't multiply entities needlessly." (You didn't know that was his original wording, did you? I didn't until about three minutes ago, thank you Wikipedia. Actually, his original wording really was entia non sunt multiplicanda praeter necessitatem but now I'm just being pedantic.)
Sometimes adding in other ingredients is just necessary. Here's one example: if you want a capsule with, say, a supplement inside it -- the capsule needs to be made of something. So we need an ingredient for for the capsule itself! Invisible, material-less capsules just don't cut it in 2018.
So this implies a question: what is the absolute minimum necessary quantity of stevia, in particular, to include in our Liposomal Vitamin C?
The answer here gets interesting: after talking to lots of our clients and working hand in hand with our partners in the lab, we realized: for most of our products, we have a balance that satisfies our above criteria: not just healthy, but the bare minimum necessary. But we recently learned that with Stevia, we can include even less than we did before.
This has a small but positive immediate effect: it makes our Liposomal Vitamin C a bit less sweet, and just slightly more tart. Why have we made this change? Because we always listen to members our family -- that is you, dear Amandean user! -- and for our Liposomal Vitamin C, the most common suggestion was to make it slightly less sweet. Why might that be? Well, people often relate the taste of stevia to being artificial tasting, most likely due to drinking too many diet sodas at some point in their lives, and the reduction of stevia has led to a less "artificial" taste in the new formula. So, we experimented and taste-tested to come up with a new formula that contains 20% less Stevia in it.
You have asked, and we have answered. What other changes would you like to see, to make our products even more perfect for you? Just drop us a line and let us know!