How are carbon footprints measured?
A carbon footprint stands for the total amount of greenhouse gas emissions produced as a result of a series of actions (production, distribution, consumption, etc.). Carbon footprints include both carbon dioxide and methane. In the United States, the average carbon footprint per single person is 16 tons! This is an alarming figure considering the fact that it is one of the highest carbon footprints in the world. 
If you want to become part of positive change and make efforts towards a healthier planet, the first step would be to calculate your carbon footprint. From there, you can see what aspects of your everyday life as an individual could be adjusted. Don’t worry, we won’t bore you with unnecessary numbers, formulas, and equations - all you need to do is enter your data in this carbon footprint calculator and the results will be calculated automatically.
Why aren’t more companies trying to reduce their carbon footprint?
When it comes to big companies that have been long focused on profit as the bottom line, change can be daunting. Investing in eco-friendly protocols and technologies, creating strategies, and sticking to them in the long run often involves a complete overhaul of the company. It’s expensive and complicated.
On the other hand, with the urgency of the matter in mind, many of you might side with Greta and can’t help but wonder why more companies aren’t choosing a more environmentally friendly path? And when we say that the matter is urgent, we quite literally mean it. According to The Guardian, we are burning through more carbon dioxide than we’re supposed to, in order to avoid the Earth’s temperature exceeding 2C above pre-industrial levels.  Unfortunately, it seems that the environmental efforts of exemplary companies simply can’t compensate for the lack of effort of other companies.
On a more positive note, statistics show that 81% of the 500 largest companies in the world have come up with sustainability strategies to lessen their contribution to global warming. What remains a problem is that efforts are moderate in comparison to how quickly climate change is worsening. It’s widely felt that they aren’t doing enough, as their emission reduction targets should be much higher than they currently are. 
One of the proposed challenges set out by governing bodies is for companies to go carbon neutral, or even carbon-free. When a company is certified as carbon neutral it means that they’ve calculated their carbon footprint and developed a strategy focused on decreasing their emissions. Carbon-free companies have gone one step further, generating NO carbon emissions during any of the operational stages, including production and provision. Clearly, the carbon-free status is something all companies should reach for in the long run (but sooner rather than later). 
In addition to their efforts to reduce carbon emissions, companies are also purchasing carbon offsets in order to limit greenhouse gases. While this is still considered a rather controversial tactic, it is widely used by many companies worldwide. A carbon offset, in case you aren’t familiar with the term, is basically a reduction in GHG (greenhouse gas) emissions. A carbon offset credit stands for a transferable instrument used to measure and indicate this reduction in metric tonnes of CO2, or other GHG. 
Basically, by purchasing carbon offsets, companies are making a donation to reduce the GHG they’ve already created. However, there’s also the option of buying these credits in advance, from a project that is planned before the “damage” has been done. This way the company is able to offset its carbon footprint in advance by investing in a healthier, cleaner future. 
When it comes to companies not putting in sufficient effort or simply greenwashing without any concrete measures, much of this boils down to cost rather than intention. No company should ever be blamed for trying to remain solvent - as long as they’re aware and actively participating in the global carbon emission-reducing strategy in any way they can!